Problem Statement

How might we create a secure, simple, and reliable way for users to manage their money, track expenses, and make quick transactions?

Affinity Map

Organizing Insights to Understand User Needs

To make sense of the research data and identify key themes, I created an affinity map that grouped user feedback and observations into meaningful categories. This process helped reveal patterns and prioritize features that truly matter to Bhachat users.

Design Process

Proposed Features

After analyzing user feedback and research insights, I defined clear design goals to address the main user needs and challenges. These goals guided the development of Bhachat to ensure it is secure, user-friendly, and efficient.

User Persona

After researching and analyzing user data, I created personas to guide the Bhachat app’s development. These personas helped me prioritize features like quick fund transfers and intuitive design, ensuring the app effectively meets diverse user needs and improves overall satisfaction.

User Journey Map

User Flow

Information Architecture & Card Sorting

I conducted a closed card sorting exercise for our e-wallet app with a specific focus on five core categories: Send Money, Request Money, History, Budgeting, Settings. There were total of 5 participants. The results revealed clear user associations, leading to adjustments in the sitemap to better align with user expectations and improve the overall user flow.

Sitemap

Low Fidelity Wireframes

After completing user research, I began designing low-fidelity wireframes by translating insights—especially from the card sorting exercise—into a simple visual layout. This helped prioritize user needs and ensured a clear, intuitive flow through the app’s core features. Building on that foundation, I then created mid-fidelity wireframes, which added more structure and detail to the layout, including spacing and element placement. These wireframes incorporated feedback from the initial designs to refine usability and served as a bridge between the basic sketches and the final high-fidelity design.

Typography and Colors

Font Family: Proxima Nova

Usability Testing

Once the Bhachat prototype was ready, I conducted moderated usability testing with 8 participants to assess the app’s effectiveness, ease of use, and overall experience. Participants were asked to perform 5 key tasks, including sending money and tracking expenses. Using Jakob Nielsen’s severity scale, affinity mapping, and a rainbow spreadsheet, I analyzed the feedback to uncover usability issues and prioritize improvements. This process helped identify major pain points and guided design refinements to improve clarity, feedback, and overall flow.

Issues & Solutions

Issue: Users encountered multiple usability challenges , the dual bar chart was hard to interpret due to a lack of labels; the “This Year” time filter was often missed some transaction icons like “Miscellaneous” were unclear and the bottom navigation icons were confusing without text. These issues affected user understanding and ease of navigation.

Solution: I improved chart clarity by adding legends and value labels, made the time filter more prominent and interactive with better visual hierarchy, replaced vague icons with intuitive visuals and sub-labels, and enhanced navigation by adding descriptive text under each icon. These refinements led to a clearer, more user-friendly experience.

Issue: Users were confused by the inconsistency between the two sign-up screens. The left screen asked for “Full Name” and “Mobile/Email,” while the right screen required “Email” and “Username,” causing uncertainty about what credentials were required. Additionally, some users missed the social login options or overlooked the “Log in” link due to low visual hierarchy and spacing.

Solution:I standardized the input fields across both screens to ensure consistent onboarding expectations. Labels were aligned, and placeholder text was made more informative. I also enhanced the visibility of social login buttons by improving spacing and contrast, and made the "Log in" link more prominent to support returning users.

Issue: Users found it confusing to manage multiple cards, especially when only one card was prominently displayed at a time (left screen). During testing, users expressed the need to quickly switch between cards and manage them efficiently.

Solution:To resolve this, I redesigned the card section to display cards in a horizontal scrollable carousel (right screen), allowing users to swipe through their cards easily. This provided better visibility and control over multiple cards while maintaining a clean and user-friendly interface.

Reflection

Working on Bhachat was a valuable experience, allowing me to explore user-centric design in the fintech space. I focused on creating a seamless and intuitive app that simplifies financial management, addresses user pain points, and enhances overall usability.

Next Steps

Moving forward, I aim to implement features like savings goals, enhanced budget analytics, and multi-language support. I also plan to conduct further usability tests to gather user feedback and refine the app's functionality for a more robust user experience.